IMS Group is a major business conglomerate in Nepal, widely recognized for its pivotal role in the telecommunications and mobile technology sector. With a diverse business portfolio, IMS Group is especially influential as the official distributor of Samsung mobile devices in Nepal, and has also expanded into digital services, telecom infrastructure, and retail telecom solutions.

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Company Overview

• Full Name: International Marketing Services (IMS) Group

• Established: 1993

• Headquarters: Kathmandu, Nepal

• Key Sectors: Telecommunication, Electronics, Real Estate, Healthcare, Energy, Education, Automotive

• Chairman: Dipak Malhotra

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IMS Group in Telecommunications

1. Official Distributor of Samsung Mobiles in Nepal

• IMS Group has been the authorized distributor of Samsung mobile phones and accessories since the early 2000s.

• Operates a nationwide distribution network with over 1,000+ retail outlets and service centers.

• Offers genuine Samsung products, warranty support, EMI facilities, and trade-in programs.

2. Mobile Retail and Servicing Network

• IMS runs IMS Smart, a retail chain providing:

  • Smartphones and gadgets

  • Telecom accessories

  • Repair and maintenance services

  • SIM card distribution and telecom services

3. Partnerships with Telcos

• Works closely with major Nepali telecom operators like:

  • Nepal Telecom

  • Ncell

  • Smart Telecom

  IMS facilitates mobile device bundling, promotional offers, and pre-installed SIM solutions, especially for Samsung devices.

4. IMS Connect (Digital & Cloud Services)

• An emerging division aimed at providing digital transformation tools, including:

  • Cloud services

  • Mobile Device Management (MDM)

  • Enterprise mobility solutions

  • IoT integrations (in collaboration with Samsung’s SmartThings platform)

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Infrastructure & Expansion Goals

While IMS Group does not directly operate as an ISP or core telecom network provider, it plays an essential supporting role in:

• Digital device penetration

• Retail accessibility of telecom services

• Supporting smart city and IoT-enabled infrastructure projects

The group has also shown interest in expanding to telecom-based digital services, such as mobile banking and e-commerce platforms through its vast mobile ecosystem.

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Contribution to Nepal’s Telecom Ecosystem

• Helped Samsung become the most popular smartphone brand in Nepal.

• Created rural distribution channels for mobile access in remote provinces.

• Supports local app development, mobile payment solutions, and tech-based startups through incubation partnerships.

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Key Brands and Affiliates in Telecom/Tech

• IMS Smart – Mobile sales and service chain

• IMS Connect – ICT and enterprise solutions provider

• IMS Distribution – Samsung & other tech brands’ official logistics handler

• IMS eStore – Online platform for smartphones and telecom accessories

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Notable Achievements

• Pioneered smartphone-based rural telecom access in Province 5 and Karnali regions.

• Introduced Samsung Knox enterprise solutions in Nepal.

• Runs training and certification programs for mobile technicians and retailers.

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Summary

IMS Group is not a telecom operator in the traditional sense (like Ncell or Nepal Telecom), but its deep integration with mobile technology, device distribution, and digital enablement makes it a critical stakeholder in Nepal’s telecommunication ecosystem. Through strategic alliances, retail innovation, and technological investments, IMS Group is helping drive digital transformation and mobile connectivity in Nepal.